Monster Beverage buys craft brewery collective that includes Deep Ellum Brewing

Monster Energy drinks arranged in the Brooklyn Borough of New York, U.S., on Tuesday, Nov. 23, 2021. Monster Beverage Corp., the maker of energy drinks, is exploring a combination with Corona brewer Constellation Brands Inc., according to people fami

Monster Beverage Corp. has acquired CANarchy Craft Brewery Collective LLC, which includes Dallas company Deep Ellum Brewing.

The deal is worth $330 million, and includes six craft breweries: Deep Ellum, Cigar City, Oskar Blues, Perrin, Squatters, and Wasatch.

This will allow Monster to "enter the alcoholic beverage sector," with the deal set to be completed in the first quarter of 2022.

This will not change Monster’s existing energy drink structure, and CANarchy will function independently, according to a statement about the acquisition.

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