Dallas Mavericks season ticket inquiries noticeably increased after winning NBA Draft Lottery

DALLAS - The Dallas Mavericks say they are seeing an uptick in fans asking about season tickets after beating the odds to win the NBA Draft Lottery on Monday night.

The Mavs landed the first overall pick, despite having just a 1.8 percent chance in the lottery.

The team confirmed to FOX 4 that it has seen an increase in inquiries about season tickets since winning the top pick and, presumably, Duke star Cooper Flagg.

Estimates from one NBA executive show that winning the draft lottery is worth between $500 million and $1 billion to a franchise, according to ESPN's Adam Schefter.

Dallas Mavericks season tickets

The backstory:

Several Dallas Mavericks fans canceled their season tickets after the team traded Luka Dončić to the Los Angeles Lakers.

The team offered limited refunds to some in the angered fanbase.

ESPN's Tim MacMahon reported that the Doncic trade would likely "cost the franchise nine figures over the next several years," according to team sources. MacMahon also reported that the Mavs lost "dozens of millions in revenue" last season due to falling merchandise sales, sponsors pulling out and shrinking crowds.

In March, Dallas announced that it would be increasing the cost of season tickets for the 2025-2026 season.

Overall, the Mavericks said the average increase would be 8.61 percent.

At a closed-door news conference in April, Dallas Mavericks CEO Rick Welts said that between 75 and 80 percent of the season ticket holders had renewed their tickets.

The CEO said the team is in the middle of the league when it comes to season ticket pricing.

When is the 2025 NBA Draft?

The first round of the 2025 NBA Draft will be held in Brooklyn on June 25.

The second round of the NBA Draft will be held on June 26.

2025 NBA Draft Order

1. Dallas Mavericks
2. San Antonio Spurs
3. Philadelphia 76ers
4. Charlotte Hornets
5. Utah Jazz
6. Washington Wizards
7. New Orleans Pelicans
8. Brooklyn Nets
9. Toronto Raptors
10. Houston Rockets (from Phoenix via Brooklyn)
11. Portland Trail Blazers
12. Chicago Bulls
13. Atlanta Hawks (from Sacramento)
14. San Antonio Spurs (from Atlanta)
15. Oklahoma City (from Miami via the LA Clippers)
16. Orlando
17. Minnesota (from Detroit via New York, Oklahoma City, and Houston)
18. Washington (from Memphis)
19. Brooklyn (from Milwaukee via New York, Detroit, Portland, and New Orleans)
20. Miami (from Golden State)
21. Utah (from Minnesota)
22. Atlanta (from the Los Angeles Lakers via New Orleans)
23. Indiana
24. Oklahoma City (from the LA Clippers)
25. Orlando (from Denver)
26. Brooklyn (from New York)
27. Brooklyn (from Houston)
28. Boston
29. Phoenix (from Cleveland via Utah)
30. LA Clippers (from Oklahoma City)
31. Minnesota (from Utah)
32. Boston (from Washington via Detroit and Brooklyn)
33. Charlotte
34. Charlotte (from New Orleans via San Antonio, Phoenix, and Memphis)
35. Philadelphia
36. Brooklyn
37. Detroit (from Toronto via Dallas and San Antonio)
38. San Antonio
39. Toronto (from Portland via Sacramento)
40. Washington (from Phoenix)
41. Golden State (from Miami via Brooklyn and Indiana)
42. Sacramento (from Chicago via San Antonio)
43. Utah (from Dallas)
44. Oklahoma City (from Atlanta)
45. Chicago (from Sacramento)
46. Orlando
47. Milwaukee (from Detroit via Washington)
48. Memphis (from Golden State via Washington and Brooklyn)
49. Cleveland (from Milwaukee)
50. New York (from Memphis via Oklahoma City and Boston)
51. LA Clippers (from Minnesota via Atlanta and Houston)
52. Phoenix (from Denver via Charlotte and Minnesota)
53. Utah (from the LA Clippers via the Los Angeles Lakers)
54. Indiana
55. Los Angeles Lakers
56. Memphis (from Houston)
57. Orlando (from Boston)
58. Cleveland
59. Houston (from Oklahoma City via Atlanta)

Cooper Flagg

Dig deeper:

Cooper Flagg is expected to be the Mavericks' pick in the 2025 NBA Draft.

Flagg is a 6-foot-9 forward from Maine, who averaged 19.2 points, 7.5 rebounds, and 4.2 assists in his freshman season at Duke. With elite two-way potential, Flagg is widely projected to go first overall in June’s draft.

Flagg was named the ACC Player of the Year and ACC Rookie of the Year, joining previous top NBA Draft picks Zion Williamson, Marvin Bagley III, and Jahlil Okafor as the only players in conference history to win both awards in the same season.

Cooper Flagg had a record-breaking college basketball career in his one year at the collegiate level, acquiring: 

• 2025 National College Player of the Year
• Consensus First-Team All-American
• 2025 Lute Olson Award for most outstanding men's college basketball player
• 2025 Julius Erving Small Forward of the Year Award
• 2025 USBWA Freshman of the Year Award
• 2025 NABC Freshman of the Year

Flagg was named to the USA Select team to practice with the United States men's national team ahead of the 2024 Summer Olympics, where USA Basketball won a gold medal.

What they're saying:

Garrett Bussey was kicked out of a Dallas Mavericks game with his friend after protesting team management. At the game, Bussey wore a shirt depicting the owner of the Mavericks as a clown. 

FOX 4 reached out to Bussey to see if winning the NBA Draft Lottery will be the start of a redemption for the Mavericks front office.

"Man, no, I don't think so. Like part of me is a little upset that we did get the number one pick because I'd say it bails him out, you know, in a sense. It bails out, not just him, but the whole franchise," said Bussey.

While Bussey still harbors some resentment, he now hopes the Mavericks will capitalize on their top pick.

"Until that pick is made, and I see him in a Mavs jersey, it's like, I'm kind of like bracing myself for impact in a sense. And that is just kind of the world, I think, most people are living in," said Bussey.

Dallas MavericksSports