Democrats, Republicans vie to win over Texas' 6.7 million Latino voters ahead of midterms

Published October 23, 2026 7:10 PM CDT

Recent polling has shown the gains made by President Donald Trump in 2024 among Texas Latino voters are slipping. 

Concerns about the economy and immigration enforcement are giving Democrats an opening.

Winning their attention is one thing. Winning their confidence is another. And in this final stretch, candidates in both parties are trying to do both.

Only California has more Latino voters 

By the numbers:

Texas has about 6.7 million Latinos eligible to vote in the midterms. Only California has more. 

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Both parties fiercely competing 

Dig deeper:

Historically, Democrats have held the advantage with that segment of the electorate. 

Conservative views on issues like abortion have given Republicans common ground with Hispanic voters. In 2024, affordability concerns and border security helped Donald Trump expand his Texas victory – flipping longtime Democratic strongholds in South Texas. 

"Latino voters are looking at who is going to deliver for them; deliver on health care; on education; on cost of living; on helping them provide for families," said Eric Holguin, who directs Texas efforts for UnidosUS, the nation's largest, nonpartisan Hispanic civil rights group. 

Republican gains may be weakening 

What they're saying:

Holguin says the party that promised to ease their burdens has instead left some families feeling squeezed and targeted. And that disillusionment could very well be enough to loosen political ties. 

"It's not just bread and eggs and gas. It's ICE enforcement and that's deeply personal to families who are getting torn apart," Holguin said. "They're starting to feel visceral, they're having this visceral reaction to what's happening in their community." 

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Talarico leads Paxton in new poll as early voting continues in Texas

A new poll shows Democrat James Talarico ahead of Republican Ken Paxton in the race for U.S. Senate as early voting continues across Texas.

Impact on midterms has yet to be seen 

Big picture view:

Analysts say discontent could follow Republicans down into ballot races, including the contests for governor and U.S. Senate. 

"The president may not be on the ballot, but his policies definitely are on the ballot," Holguin said. 

Discontent doesn’t guarantee Democrats a vote. This cycle will test who can keep their trust, and who can win it back.

The Source: The information in this article was reported by Fox 4's Casey Stegall. 

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