North Texas dad named finalist in Doritos Super Bowl ad contest: Here's how you can vote
Wylie, TX - A Wylie resident is among three finalists in Frito-Lay’s "Crash the Super Bowl" Doritos commercial competition.
What we know:
Mark Blitch, a Wylie father and husband, was chosen as one of three finalists in the Plano-based company’s iconic contest.
Blitch’s commercial features a family playing charades, with the father hilariously trying to guess the word "Dorito."

Blitch said the ad was filmed in his living room with two actor friends and his son, who also appears in the commercial.

The Wylie dad works for a nonprofit video production company and has been part of the DFW community for nearly 20 years.
History of Super Bowl commercials

This illustration photo shows the logos of the Cincinnati Bengals and the Los Angeles Rams on a phone in front of the Gillette, Lays, Budweiser and BMW logos displayed on a screen, in Washington, DC, February 9, 2022. - Big brands that have in some c
The backstory:
More than 40% of Super Bowl viewers watch primarily for the commercials, according to a 2022 Advocado study.

JAN 15 1984, JAN 16 1984 New Apple Computer....San Jose Mercury News Credit: The Denver Post (Denver Post via Getty Images)
Super Bowl advertising took off in the 1980s, thanks to Apple’s groundbreaking Macintosh ad, the first-ever "blockbuster" commercial. Since then, Super Bowl commercials have become a pop-culture phenomenon.
Some ads, like Budweiser’s 1999 "Whassup" campaign, continue to recircle through memes decades later. Today, a 30-second Super Bowl ad costs as much as $7 million.
Doritos "Crash the Super Bowl" Contest

Frito-Lay announced the return of its fan-favorite "Crash the Super Bowl" contest, which first debuted in 2006. The winner of the 2025 competition will receive $1 million, an all-expenses-paid trip to New Orleans to watch the Super Bowl, and, of course, their ad will air during the game.
How it Works::
Submissions were accepted from Sept. 19 through Nov. 11.
A panel selected 25 semifinalists before narrowing the field to three finalists.
Fans can now vote for their favorite ad on the Doritos Crash website, with one vote allowed per person per day. Voting closes Jan. 28.
The backstory:
Frito-Lay held the contest annually until 2016 but paused it for several years. The 2025 Super Bowl marks its return.
What they're saying:
Doritos is dusting off past social media criticisms of the brand’s previous Super Bowl advertisements to help inspire and challenge fans to "do better," the company said in a statement.
What you can do:
Support North Texan Mark Blitch by voting HERE.
One vote per person is allowed daily until Jan. 28.
The Source: Information in this article comes from Frito-Lays' website, research from Advocado, Tara Ward with The Wolf, and Mark Blitch.