Ride sharing startup launches in Dallas market

There's a new way to catch a ride in Dallas. An app-based ride share service called Alto offers a membership-based alternative to Uber and Lyft. CEO Will Coleman talked to Good Day about the concept. Members can pay a low monthly fee for discounted rides or just under $900 a month for unlimited rides. Members can also use the app to control their in-car experience.

LINK: ridealto.com