Deal or Dud: Simply Straight FOX 4 News Dallas-Fort Worth News Published April 21, 2016 10:10 AM CDT Share Copy Link Email Facebook Twitter LinkedIn Reddit Published April 21, 2016 10:10 AM CDT Straighten your hair with the ease of a brush. That's the promise from the makers of Simply Straight. Consumer reporter Steve Noviello visits an old favorite for this week's Deal or Dud.