Whole Foods Market slashes prices starting April 3

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(Courtesy of Whole Foods Market)

Amazon is planning to cut prices on hundreds of items at Whole Foods Market stores this week in a bid to dissolve the "whole paycheck" image the healthy grocer has been known for, Fox Business reported.

Prices on more than 500 items ranging from sliced ham to "peak-of-season" produce are set to drop at Whole Foods locations nationwide on Wednesday, the company announced.

"The standards for how our products are sourced, grown and produced are powerful and set Whole Foods Market apart from the competition," John Mackey, the co-founder and CEO of Whole Foods, said in a news release. "We will continue to focus on both lowering prices and bringing customers the quality they trust and the innovative assortment they expect from our brand."  

The actual discounts will vary depending on the items but the company said shoppers can expect to save about 20% on "select items" throughout the store.

Amazon Prime members will save even more. Whole Foods will feature exclusive Prime member deals on a weekly rotating basis. For example, here are some deals you could see in April:

  • Organic asparagus: $2.99/lb, save $2
  • Organic strawberries: $2.99/lb, save $2
  • Spiral sliced ham: $3.99/lb, save at least 33%
  • Fresh wild-caught halibut fillet: $16.99/lb, save at least 35%
  • 35% off all Justin's brand products
  • $20 off Vega One Organic Shakes (24.3-26.9 oz. sizes only)
  • 40% off all Kite Hill plant-based products
  • 35% off all Epic brand products
  • 20% off prepared sandwiches and wraps

Read more at Fox Business.