CEO defends AI after graduates boo commencement speech: 'Hear me now or pay me later'

CEO fires back at graduates for booing AI during commencement speech

Big Machine Records CEO Scott Borchetta fired back at college graduates who booed when he discussed artificial intelligence (AI) during his commencement speech. (Middle Tennessee State University via Storyful)

Big Machine Records CEO Scott Borchetta defended the role of artificial intelligence in the music industry after graduates at Middle Tennessee State University booed his comments about AI during a commencement speech earlier this month.

Speaking to graduates on May 9, Borchetta warned students entering the entertainment business that rapid technological change is unavoidable.

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What they're saying:

"This industry will change on you in a heartbeat," Borchetta said. "It has already changed more in the last 10 years than in the 50 years prior. Streaming rewrote the economics. Social media rewrote the discovery model."

When Borchetta added, "AI is rewriting production as we sit here," many graduates inside the university arena responded with boos.

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"Hey, like I said, you can hear me now or pay me later," Borchetta replied. As the reaction continued, he challenged the audience directly: "Then do something about it. It’s a tool, make it work for you."

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After the crowd quieted, Borchetta emphasized that creativity and storytelling remain the foundation of success in the music business despite advances in technology.

"Here’s a warning: Invest in the skill and art of creation and not the platform or the system," he said. "Platforms and systems come and go. What is still the most valuable commodity is great content, great storytelling."

"AI is not going to change that. No matter the platform, content is king. Give it great ideas," he added. "As you step into your next season, know that people who thrive are the people who invested in and trusted their judgment and vision."

The other side:

In a statement to Storyful following the commencement ceremony, Middle Tennessee State University acknowledged student concerns surrounding AI and future career prospects.

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"We understand and remain compassionate about our students’ concerns and questions about AI affecting their careers," the university said. "Scott Borchetta encouraged MTSU students to explore AI as a tool to enhance their knowledge and storytelling, and reminded them that human creativity will always be the most important thing, not the platform or system."

The backstory:

Borchetta, who is widely credited with discovering Taylor Swift and overseeing the release of her first six studio albums, has long been a prominent figure in the music industry.