(Photo by Patrick Pleul/picture alliance via Getty Images)
Texas residents are showing a divided but decidedly sweet tooth this Easter season, with two new reports naming Reese’s Peanut Butter Bunnies and Jordan almonds as the state's top holiday treats.
Texas’ favorite Easter candy
According to the latest ordering data from DoorDash, the Reese’s Peanut Butter Bunny hopped into the top spot for delivery orders in Texas. The Lone Star State was part of a larger national trend where the chocolate-and-peanut-butter favorite claimed the No. 1 position in 35 states.
Assorted Easter candy displays, including Reeses and Peeps, on shelves in a Safeway store, Lafayette, California, March 28, 2024. (Photo by Smith Collection/Gado/Getty Images)
While the bunnies dominated specific state lists, DoorDash reported that the Reese’s Pieces Easter Candy Gift Bag, famously shaped like a plastic carrot, was the most ordered Easter candy nationwide.
However, a separate study from Innerbody, which analyzes Google Trends to determine search interest, found a different preference for Texans: Jordan almonds. The traditional sugar-coated nuts emerged as the most searched Easter candy in Texas and California, standing out in a national landscape otherwise dominated by marshmallow Peeps.
Traditional Easter cookies. (Photo by: Anjelika Gretskaia/REDA/Universal Images Group via Getty Images)
The Innerbody research highlighted that while Peeps remain a polarizing "love it or hate it" snack, they are the most popular Easter candy in the U.S. geographically, leading search interest in 17 states.
This illustration shows Peeps marshmallows laying on a table in Washington, DC on April 2, 2021. - The US-made confection produced by Just Born is back on the shelves for the 2021 Easter season after a hiatus on holiday-themed Peeps over the past yea …
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Beyond individual candy picks, the DoorDash report revealed that Texans are increasingly opting for "DIY" holiday experiences. Orders for storage baskets spiked by 440%, while chalk and arts and crafts supplies saw increases of 360% and 70%, respectively, as parents prepared for home-based egg hunts.
Brunch also remains a cornerstone of the Texas holiday. Delivery data showed a 210% surge in orders for croque monsieur, with classic staples like eggs Benedict and deviled eggs both rising by 60%.
Whether through delivery apps or search engines, the data suggests that while classic chocolate remains the "MVP" for many, Texas remains one of the few strongholds for traditional treats like Jordan almonds.
The Source: Information in this article is from DoorDash and Innerbody.