Miller Lite Christmas Keg Tree Stand (Miller Lite )
This holiday season, beer fans will be able to pour a cold one right from their Christmas tree.
Miller Lite, owned by Molson Coors, launched its holiday collection this week and for the first time, it included a "Holiday Tree Keg Stand" filled with draft Miller Lite.
The product goes on sale Nov. 10 for $50 and can fit around a quarter barrel keg of Miller Lite, the company said.
It is compatible with trees up to 5 feet and will only be available in limited quantities while supplies last.
MILLER HIGH LIFE, TIPSY SCOOP CREATE 'DIVE BAR' ICE CREAM FLAVOR
The launch of this holiday product is likely to boost sales especially as demand for Miller Lite continues.
This browser does not support the Video element.
Christmas tree pickup, recycling tips for after the holidays
The National Christmas Tree Association is offering tips on how to get rid of your real Christmas tree without burning it or throwing it in the trash.
FROM CIA TO BEER: BRENDAN WHITWORTH'S PATH TO CEO OF ANHEUSER-BUSCH
Molson Coors reported earlier this week that the company has seen "fantastic momentum behind Miller Lite."
"We continue to believe that Miller Lite's brand positioning as the beer for people who just love the taste of a great beer is resonating really, really well," Molson Coors CEO Gavin Hattersley told analysts during an earnings call.
Miller Lite Christmas Keg Tree Stand (Miller Lite)
What's helped, according to Hattersley, is the "marketing effectiveness for this brand" that "has meaningfully increased over the summer period to June to August."
GET FOX BUSINESS ON THE GO BY CLICKING HERE
Molson Coors' portfolio includes Coors Light, Miller Lite, Blue Moon Belgian White, and Leinenkugel’s Summer Shandy.
Get updates to this story on FOXBusiness.com.