Marketing professor gives his thoughts on SeaWorld orca announcement

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On Thursday SeaWorld announced that this will be their last generation of orcas in their care.  SeaWorld also announced that they have partnered with the Humane Society of the United States on New Animal Welfare and Wildlife Protection Initiatives. Below is SeaWorld's press release:

SeaWorld Entertainment, Inc., a leading theme park and entertainment company, today announced that the killer whales - or orcas - currently in the company's care will be the last generation of orcas at SeaWorld.  The company will end all orca breeding as of today. 

SeaWorld also will introduce new, inspiring, natural orca encounters, rather than theatrical shows, as part of its ongoing commitment to education, marine science research, and rescue of marine animals. These programs will focus on orca enrichment, exercise, and overall health. This change will start in its San Diego park next year, followed by San Antonio and then Orlando in 2019.

SeaWorld also announced today a broad new partnership with the Humane Society of the United States (HSUS) to protect our oceans and the animals that call them home. The company is committing to educating its more than 20 million annual visitors on animal welfare and conservation issues through interpretative programs at the parks and expanded advocacy for wild whales, seals, and other marine creatures. 

"SeaWorld has introduced more than 400 million guests to orcas, and we are proud of our part in contributing to the human understanding of these animals," said Joel Manby, President and Chief Executive Officer of SeaWorld Entertainment, Inc. "As society's understanding of orcas continues to change, SeaWorld is changing with it. By making this the last generation of orcas in our care and reimagining how guests will encounter these beautiful animals, we are fulfilling our mission of providing visitors to our parks with experiences that matter."

"SeaWorld's commitment to end breeding of orcas is a long-held goal of many animal advocacy organizations, and we commend the company for making this game-changing commitment," said Wayne Pacelle, President and CEO of HSUS. "Today we turn a corner, working together to achieve solutions on a wide set of animal issues including sunsetting the use of orcas at existing facilities; maximizing SeaWorld's focus on rescue, rehabilitation and advocacy for marine mammals in the wild; and sourcing food for animals and customers from humane and sustainable sources, including cage-free eggs and crate-free pork."

"We are pleased to join with HSUS on the significant issues facing marine mammals and their ocean homes," said Manby.  "The work done by zoological facilities like SeaWorld is critical for the protection of animals in the wild, especially marine mammals. To that end, SeaWorld has committed $50 million over the next five years to be the world's leading marine animal rescue organization, to advocate for an end to the commercial killing of whales and seals and an end to shark finning."

The current population of orcas at SeaWorld - including one orca, Takara, that became pregnant last year - will live out their lives at the company's park habitats, where they will continue to receive the highest-quality care based on the latest advances in marine veterinary medicine, science, and zoological best practices.  Guests will be able to observe these orcas through the new educational encounters and in viewing areas within the existing habitats.

SeaWorld reaffirms its commitment not to collect marine mammals from the wild.  It has not collected an orca from the wild in nearly 40 years, and the orcas at SeaWorld were either born there or have spent almost their entire lives in human care.  These orcas could not survive in oceans that include environmental concerns such as pollution and other man-made threats.

More information from SeaWorld can be found at SeaWorldCares.com/Future.

The company also released the following video to accompany the announcement on their official Facebook page Thursday morning.