DALLAS - 7-Eleven is testing some fancy foods like fresh tacos and craft beer at a handful of stores.
The Irving-based company recently opened a 6,000-square-foot “lab store” on Sylvan Avenue near Interstate 30 in Oak Cliff.
It’s the first of six convenience stores across the country that will test new concepts not usually associated with 7-Eleven.
For example, shoppers can pick up fresh baked-in-store cookies or a croissant with a made-to-order coffee drink, cold-pressed juice or smoothie. Fresh tacos are available from the Loredo Taco Company and craft beer is on tap at an in-store bar.
7-Eleven is looking for new ways to appeal to more women, millennials and Gen Z.
The company has plans to open other test stores in Prosper, San Diego and Washington D.C.