The man who greeted viewers with "Hello Dallas-Fort Worth… let's talk sports" has died.
Max Morgan started every one of his KDFW sportscasts with that saying, along with a smile and a magnificent baritone voice.
For nearly 21 years Morgan was there to cover it all for Channel 4 – two Cowboys Super Bowl wins, a Stars Stanley Cup, a Mavericks title and two trips to the World Series by the Rangers.
Morgan had been off the air recently and was admitted last week to a Dallas-area hospital suffering from congestive heart failure.
Morgan joined KDFW in 1993, but from the time Morgan could talk – he was talking sports.
Morgan grew up in Dardanelle, Ark. listening to the big-city radio stations and wanting to be one of those big-city announcers.
He worked radio gigs in Arkansas, moved onto TV in Little Rock and later Baltimore. In Nov. 1993 Morgan came back home to the southwest and began his time at KDFW.
Sports anchor Mike Doocy said Max brought something to the sports department that couldn't really be measured. That intangible quality was likeability. Doocy said people just felt comfortable around Morgan and that he loved his viewers and viewers loved him.
Everyone at FOX4 has lost a dear friend with the passing of Max Morgan, and viewers have as well.