Lyft is, once again, offering free sober rides home for Texans across the state celebrating the Independence Day holiday.
Those who want to take advantage of a free Lyft ride (up to $10) must use the code “RIDESAFEJULY4” in the mobile app or by clicking on the following link here.
The free ride is valid anytime between July 3 at 12 p.m. through July 5 at 3 a.m. in the state of Texas.
The program is part of the ride-sharing company’s Sober Rides TX campaign to help reduce drinking and driving across the state.
Authorities see a spike in drunk driving cases around July Fourth. According to the National Highway Traffic Safety Administration, over 40 percent of July 4 traffic deaths in the United States in 2016 involved drunk drivers That same year, there were 2,410 total DUI related crashes in Dallas County alone and 37 fatalities over the weekend.
“Ridesharing is an important solution to impaired driving, a major problem over the 4th of July,” said Yohan Bobomcombe for Lyft D-FW. “We launched Sober Rides TX to help keep Texas roads safe by raising awareness and encouraging responsible choices on notoriously dangerous drinking holidays, like the 4th of July, and we look forward to continuing to work with communities to grow this impactful program.”
Lyft is pledging $50,000 in free rides across Texas for July Fourth. The program was also offered over Cinco de Mayo. They plan to offer the program for other upcoming major holidays.