Super Bowl 49's advertising winners and losers

NEW YORK (AP) -- If you're talking about Super Bowl ads with co-workers on Monday, you're not alone.

Advertisers tried to win over Americans during the game - some tried serious themes, while others went with humor. With 30-second ads costing $4.5 million for the chance to market their brand to 110-plus million Americans, advertisers were making a big bet. And just like the game, there were winners and losers:

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