Nike decided that October 21, 2015, also known as "Back to the Future" Day, was the perfect time to unveil the "Nike Mag," the famous pair of Nikes -- with power laces -- that Marty McFly wore in "Back to the Future 2."
One of the company's most iconic designers, Tinker Hatfield, sent actor Michael J. Fox a pair on Wednesday. "As the first, most celebrated wearer of the Nike Mag we wanted you to be the first to receive a living pair," Hatfield, who has designed many of the company's Air Jordan sneakers, wrote.
“We started creating something for fiction and we turned it into fact, inventing a new technology that will benefit all athletes,” Nike, Inc. President and Chief Executive Officer Mark Parker posted on the company's website.
The 2015 Nike Mag is a limited edition release and will only be available via auction. The company is planning on producing more to aid Fox's foundation, which is dedicated to finding a cure for Parkinson's disease. Nike says specific details on the auctions will be posted via Twitter @Nike in spring 2016.
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